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Norman Rockwell at Auction

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Bonhams' November 19, 2014

Scouts of Many Trails by the prolific American artist, Norman Rockwell, is a highly anticipated lot. It is estimated at $300,000 – $500,000. This oil sketch is likely an early compositional idea for Scouts of Many Trails as it differs vastly from the final, published version. In this work, an old and seasoned sailor with a parrot on his shoulder regales his young charges with tales of adventures past. The final version of this work served as the cover illustration of the February 1937 issue of Boys' Life.




Rockwell's illustrations graced the covers of a great number of magazine including Life, and The Saturday Evening Post. One such featured work in the upcoming auction, A Light Haired Woman Will Cross Your Path (Fortune Teller with Young Couple) (est. $200,000 – 300,000) was on the cover of the August 12, 1920 issue of Life. This intimate, dimly lit scene conveys an encounter between a young couple and a fortune teller seated in a disorganized, private setting of the fortune-teller's tent. Rockwell capitalized on poignant interactions not only in this current work but throughout his career and illustrations.


Swann Galleries June 12 2014




The Family Tree

charcoal, drawn for the cover of The Saturday Evening Post’s October 24, 1959 issue

(see a great history of this work here)—which was accompanied by a copy of the magazine, $28,160. 


Christie’s May 22, 2014



The Rookie illustration ©SEPS. Used with permission from Curtis Licensing, Indianapolis, Indiana. All Rights Reserved

The Rookie (Red Sox Locker Room) by Norman Rockwell, which has never been offered at auction, was painted in 1957 for the March 2nd cover of The Saturday Evening Post and has remained in the same private collection for nearly thirty years.   It has been publicly exhibited at the Museum of Fine Arts, Boston twice–once in 2005 and again in 2008–following World Series victories by the Red Sox.

The work was painted in 1957 for the March 2nd cover of The Saturday Evening Post and has remained in the same private collection for nearly thirty years. It has been publicly exhibited at the Museum of Fine Arts, Boston twice–once in 2005 and again in 2008–following World Series victories by the Red Sox. Estimated at $20-30 million, The Rookie (Red Sox Locker Room) marks the highest estimate ever for Norman Rockwell at auction.

Norman Rockwell’s covers for The Saturday Evening Post during the 1950s reflected the direction of editor Ben Hibbs, who strove to make the magazine more current to increase circulation. Nothing could be a more popular subject to an American audience than baseball and no player other than Ted Williams, “The Greatest Hitter Who Ever Lived” was commanding more attention at the time, on the eve of his retirement from baseball. Rockwell conceived this cover at least 9 months in advance of its publication date on March 2nd, 1957, just in time for the start of spring training for the Red Sox.

Over the summer of 1956, he convinced team management to send four players from the starting lineup up to Rockwell’s hometown, Stockbridge, Massachusetts, deep in Red Sox country. Pitcher Frank Sullivan, right fielder Jackie Jensen, catcher Sammy White all posed for the painting. Williams was either unable or unwilling to make the trip and Rockwell captured his likeness from his trading card, and other photographs. Rockwell traveled to Sarasota to take pictures of the Red Sox spring training stadium and locker room. The palm trees which sway in the window indicate the location. The Rookie (Red Sox Locker Room) depicts an intimate scene during spring training; an awkward newcomer is juxtaposed with the confident stances of the seasoned players, making the rookie’s anxiety all the more apparent and endearing.

In addition to The Rookie (Red Sox Locker Room), ten other works by Norman Rockwell will be offered in the sale, including



The Collector ( estimate: $700,000-1,000,000),



Boy Graduate (estimate: $2,000,000-3,000,000)



and Willie Gillis in Church (estimate: $2,000,000-3,000,000).



Bonham's December 4,

2013 American Art sale:

Iconic works by Norman Rockwell lead the sale. Girl Choosing Hat, which was the cover for the January 31, 1931 edition of the Saturday Evening Post is the auction's top lot, executed at the start of Rockwell's most fruitful years at the magazine (est. $400,000-600,000). This work comes to sale directly from the artist's family. 



CHRISTIE’S 23 MAY 2013


A quintessential oil on canvas by Norman Rockwell is just one of the many illustrations that will be offered on May 23. Starstruck (estimate: $800,000-1,200,000) was painted for the September 22, 1934 cover of The Saturday Evening Post and depicts a young boy fawning over Hollywood’s leading ladies of the day. Distracted by the beautiful movie stars, the boy has cast aside his childish pursuits of baseball and playtime with his faithful sidekick. The fact that both the boy and his dog are pining for the attention of an unwitting subject underscore the scene’s charm.

Sotheby's May 2013

- The enduring strength of the market for works by Norman Rockwell was felt throughout the sale – the six examples on offer together sold for an impressive $6.5 million, more than double their overall high estimate of $3 million. Seven bidders battled for



He’s Going to Be Taller than Dad, a domestic scene of a boy and his faithful dog that fetched $2,629,000 (est. $500/700,000). (This follows Sotheby’s November 2012 sale of American Art in which five works by Rockwell totaled $6.1 million, again demonstrating the continued appetite for works by the American icon.)


More sales – Sales price and estimate:



Norman Rockwell, Doc Melhorn and the Pearly Gates, 1938 $1,085,000 (£716,266) $1,000,000 - 1,500,000



Norman Rockwell, Sport, 1939 $905,000 (£597,439) $300,000 - 500,000



Norman Rockwell, The Veterinarian, 1961 $845,000 (£557,829) $200,000 - 300,000


Sotheby’s Nov 2012





The Muscleman (1941) sold for $2,210,500 (high estimate: $800,000)




and Doctor and Doll (1942) reached $1,874,500 (high estimate: $700,000).


















Another important Rockwell highlight is a study for The Facts of Life in which a father appears to explain a most delicate subject to his son. The work was completed for the July 15, 1951 issue of the Post (est. $300,000-400,000).

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